Like most every American kid, I grew up on Hershey’s chocolate. It was the chocolate bar to have with its iconic wrapper and powerful sweetness. It was the only chocolate acceptable to make S’mores with. Despite how my tastes have changed since the days of my youth, Hershey’s chocolate is still ingrained deeply into my sweets psyche. It plays an important role as a basis for all the chocolate I’ll experience for the rest of my life, whether I like it or not.
Chocolate is a thriving business and there’s always a demand to somehow re-invent it to increase sales. That is essentially what Hershey’s is doing here with their new line of Bliss chocolates. Not only are they trying to grab attention with a new brand and re-packaged look but they’re also trying to compete with the Dove Chocolate line. This move of Hershey’s to try and make a “premium” chocolate line is interesting to me, especially after their stance on changing the definition of chocolate.
The new Bliss chocolate come in large bags with the little individually foil-wrapped squares inside, very similar to how the Kisses are packaged. Depending on where you shop, you can find other flavors in the line. I recall seeing a Raspberry flavor in Target last week. I was lucky and stumbled across these mini packets in my grocery store so I could sample just a few without much risk.
Milk Chocolate: Immediately very soft and sweet. It’s creamy, light milky and caramel notes to it. Thankfully it doesn’t come across as waxy to me at all.
Milk Chocolate Meltaway: The texture is noticeable “fudgier” than the other milk chocolate; it feels thicker and more slippery in the mouth. There isn’t a “center” per se, like in a Lindt Lindor. I got no shell/creamy center separation as the chocolate just overall seemed softer. There’s more caramel notes here and a salty touch, but other than that there’s not much else that appears different to me from the regular milk chocolate.
Dark Chocolate: Pretty flavorless and waxy. There’s light chocolately notes, but they have an odd muskiness about them that’s very off-putting. That problem was all fixed when I paired it with a cup of coffee.
Considering what is trying to be accomplished, it’s a decent attempt on Hershey’s behalf. It’s still far from good enough to get me to buy it over something much better, such as Droste, Chocolove or Michel Cluizel (just to name a few!). The funny thing with chocolate is it’s really such an individual thing, so even though it’s not my chocolate Bliss, it might be yours.
Rating: Not Worth It