I’m not a fan of “hot” candies, nor am I a fan of Twizzlers. So by all logic, I should have avoided this new variety of Twizzlers at all costs. Yet, I found myself intrigued by them. No, I can’t explain it, but something about them called to me like the sirens from the shelf. I was helpless and could only comply to their evil candy wishes.
You can smell their spiciness right away which is a very sweet, warm, cinnamon aroma. I’m reminded of red hots or atomic fireballs. The Twizzlers are the pull ‘n peel variety, meaning they’re not the standard ribbed licorice tube, but instead a rope of twisted laces of licorice. The color is very dark, a deep crimson. It’s also extremely soft and pliable, I was expecting them to have a more plastic like consistency.
Peeling off the first strand was quite fun as these beauties really prefer to remain stuck together. I popped a piece in my mouth and to my surprise, I liked it. And this comes from a gal who hates “hot” candies, so please understand the magic that is happening here. The cinnamon flavor is vivid and strong, but it’s just enough to register as “hot” but decides to play nice and instead of burning your mouth out, it levels off with a subtle sweetness. The texture is the best part, it’s wonderfully soft and chewy, but not sticky. I found myself pulling and peeling another lace off the rope before I realized what I was doing.
The bag of these won’t last long, I assure you. The biggest surprise of all, I found a Twizzler product I actually like. Hershey’s finally found a way to take my main complaint of Twizzler’s typical “lack of intense” flavor to work in it’s favor. And that’s what Twizzler’s Fire does. Yum!
Rating: Will Buy Again