Marshmallows are an overlooked confection in my opinion. I think part of the problem is how we Americans eat them, which is paired with something else like s’mores, rice crispy treats or in peanut butter fluff sandwiches. Or maybe I am just speaking for myself as this is how I always had them growing up. It was almost unheard of to eat one straight out of the bag, and when you did, the texture was often strange and the flavor lacking. It was enough to keep you from doing it ever again.
I started seeing stuffed marshmallows when I was in Japan five years ago during an architecture study during school. I was first shocked at the idea, taking something that’s pretty much pure sugar and adding more sugar to it. I gave some a try, I recall getting a strawberry, blueberry and a pudding variety a try. All of which ended up being so sweet that I could only eat a couple of them. Like eating a marshmallow plain, the experience left me not wanting to try it again.
I first encountered Gud Fud Stuffed Marshmallows back when I first started writing for CandyAddict.com. I enjoyed them, and aside from seeing them at the All Candy Expo again that year and in a few select stores, I had forgotten about them. I was also dismayed to find Cybele at Candyblog reviewed them after I had gotten my samples, only because she suggested some cool ideas of alternative ways of eating them.
So, as you might have guessed, I was recently contacted by the nice folks at Gud Fud offering to send me some samples to review. I was excited to give them a second go, and next thing I knew, I was swimming in 1600, or 8kg, of Gud Fud marshmallows.
A picture was necessary!
Even though I didn’t have any of the actual store packages on hand with this new set of ample samples, I do recall my impressions when I first saw them as they’re very striking. Firstly, the GüdFüd (I believe it’s pronounced Goood Fooood, with that fun long “oooo” sound) caught my eye as I feel it’s a clever way of expressing and presenting the name. Then the artwork caught my eye: illustrations of little crazy-looking marshmallows with varying expressions adorn the wrappers. It’s cute as they’re all getting the “stuffing” shoved into their heads, and they look so gleeful about it. Alongside the smiling marshmallows are the Japanese katakana translations of the flavors.
Each marshmallow come individually wrapped, true to their Japanese cousins.
The marshmallows are a a good size, a little larger than a silver dollar. They have a nice shape to them too, about 3/4 inch tall and and round and squish nicely between my fingers. They feel firm, yet have that nice give to them that tells me they are quite fresh.
The don’t have much of a smell at all, just lightly sweet, like most marshmallows do. The texture is great, it’s firm, yet soft, just like how it feels in my hand. It feels pillowy and soft, and it allows me a to chew it a few times in my mouth before ti dissolves. As far as flavor, it’s lightly sweet and, just, well, marshmallow-y.
Strawberry: The berry flavor is strong, with a juicy, floral perfumey note to it with hints of bubblegum. It reads a strawberry, yet I hesitate to call it an authentic representation. It’s color is a bright pink and is very striking against the white marshmallow.
Orange: Very juicy and zesty, and like the strawberry, not authentic, but still tasty and enjoyable. I’m get a mix of marmalade and orange soda if I had to lay my finger on what the flavor reminds me of. It has a good strength of flavor and I’d say it’s the punchiest of the fruit flavors.
Grape: The flavor reminds me of Smuckers grape jelly mixed with that tart kick and intense sweetness of grape soda. It isn’t terribly strong as a flavor, and it compliments the marshmallow nicely. By far the mildest of the three.
Chocolate: This marshmallows smells, and it smells lightly of hot chocolate. The flavor reminds me immediately of hot chocolate powder or packaged brownie and cake mix. It’s chocolately for sure, but it’s not the real deal, as so to speak. You can taste the “flatness” of the cocoa, yet it works well with the marshmallow. Besides, they’re “stuffed marshmallows with chocolate”, not “marshmallow covered” chocolate, so I’m glad they worked on preserving the marshmallow as the primary component, especially with such an aggressive flavor.
I am happy to say, I enjoyed these now even more than when I first tried them. Something about the subtle flavors and chewy texture is really appealing to my candy cravings as of late. I’ve also had a lot of fun trying different ways of eating them, inspired by Cybele. I’ve toasted them, microwaved them, dipped them in chocolate, sandwiched them, eaten them with Golden Grahams, and of course shared them with friends. All experiments have been successful.
I’m hoping that I will be able to find these more readily in stores now, as I believe Gud Fud is really working to get wider distribution (they even have a Facebook page!). If you haven’t’ seen them around and want to give them a try, Rosa over at ZOMG! Candy is having a giveaway of these tasty fellas. I highly recommend entering.
Rating: Will Buy Again
Links Gud Fud Website