August 2010
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Trader Joe's Powerberries Bag

I find candies that are “store originals”, as so to speak, are quite interesting. We all recognize candies that are knock-offs of their mainstream counterparts. But ones that are ideas and styles all their own? I like the unpredictability of them. These Trader Joe’s Dark Chocolate Powerberries are just that. I saw them on the shelf, knew they were candy, but didn’t know exactly what they were. So I had to find out.

The package shows them to be little round chocolate covered nuggets. They reminded me right away of Raisinets, so in a way, that’s what I was expecting. The bag has a resealable top, which I really appreciate, since the package is way too much to eat in one sitting. The bag smells sweet and very much like blueberries.


Trader Joe's Powerberries

Pouring some of these Powerberries into my hand, I find that the size varies. Some are small others much larger. They’re irregular, but that’s part of what makes them fun.

I take a bite and am surprised to not find an actual berry in the center. Instead, there’s a thick, jelly like texture. Almost like those fruit pate candies I adore so much. After a few experiments to see what made these up, I find that the center is two of these semi domed jelly discs smooshed together, and then covered in chocolate.

The flavor is very complex, as you really taste the rich dark chocolate at first. Soon follows the intense flavor of the berries, which is very blackberry/blueberry/strawberry. The two flavors compliment each other beautifully: the sweetness of the chocolate balances out the tartness of the berries, and the fruitiness of the berries calms the earthiness of the chocolate. It’s really excellent.

The bag got finished off pretty quickly, as they were really yummy. Funny thing is, these aren’t something I’d crave, for reasons I can’t explain. Still, they’re something I appreciate since there’s nothing else like it that I know of, and they’re fun to try and eat when I do have some around. 

Rating: Will Eat Again


Will Eat Again

Links Trader Joe’s Website

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