June 2011
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Hershey's Drops Milk Chocolate

I had heard about these new “Drops” that Hershey’s was coming out with. Hershey’s seems to really like experimenting with methods on how to make their chocolate more accessible. From their line of minis, to the little bags of Kisses I saw in the checkout line in the grocery store. The front of this package reads: “No candy shell - No mess” which makes me suspect they’re trying to compete with M&Ms. What happened to the whole “melts in your mouth, not in your hands”? Maybe they abandoned that marketing tagline a long time ago and expect no one to remember it.

As with most Hershey products, first thing I do it look at the ingredient list on the back. Hershey’s has been cutting a lot of corners recently with their chocolate products, so I wanted to know what I was getting into. The ingredients are almost wholesome, to my surprise. No tropical oils are to be seen, which are the wost offender. Thankfully there’s coco butter listed but so is “PGPR” , so really it’s a step ahead of mockolate. It does use confectioner’s glaze instead of a shell, so vegans beware.

The drops are wide and flat-ish, like a button or a bean. They’re in between the size of a nickel and a quarter in diameter. They are shiny and have the word “Hershey’s” printed on the top. So overall, they’re very pretty to look at. Not quite as colorful and fun as M&Ms, but way more appealing that trying to eat Kisses or the baking morsels.

The flavor is exactly of Hershey’s chocolate. Starts of very sweet, with a creamy texture to it. With the sweetness there’s chocolatey notes to it which are very mild. There’s really no milk flavor here, just sweetness. There’s also that classic throat burn when you swallow.

These were a nice step in a new direction for Hershey’s, but it’s not exciting enough for me to keep buying them. As a candy taster my preferences in chocolate have gotten more sophisticated so I don’t find myself craving Hershey’s often. Also, the bag these come in make it hard to eat a little at a time, since you want to keep working at it. Portion control Sera, portion control.

Rating: Might Eat Again


Might Eat Again

Links Hershey’s Drops Webpage


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