October 2012
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5 Cobalt

Onto the second of my 5 Gum reviews, today is 5 Cobalt. Out of all the different 5 Gums that I collected for this series of reviews, Cobalt was the only one that I was able to guess the flavor just by reading the name. I like the theme of having these “cool” names for the gum instead of just announcing the flavors, even if it does make it a little confusing at times. 

Cobalt is a really great name for a gum. It sounds bold and powerful, as well as evoking a deep blue minty color. The fact that the majority of the package is black also enhances this effect. The foil on the wrappers is an intense cerulean blue, and it’s really pretty. This gum just exudes the feeling of being refreshed. I take a whiff and it smells like an interesting mix of spearmint and wintergreen.

The gum itself is a intense blue color and it’s a lot more saturated than I would have expected. The flavor starts off powerfully minty and tastes like wintergreen with a frosty flavor accented with sweetness. As you chew, you then experience the more pronounced hot and spicy flavors of spearmint. They just kick in and gives it a really complex, incredibly refreshing minty flavor. Sadly, the flavors don’t last very long, most are well gone by the time I have been chewing for two minutes. 

The brevity of the flavor in this gum, no matter how tasty, makes me hesitate to bring this gum into my inner circle of “amazing candy that I’ll buy all the time”. However, the flavor is good enough that if I was handed this for free, by a friend, or at the candy table at work, I would certainly take a few pieces after lunch. Point being, Cobalt is tasty, so if I ever need a quick breath freshener, this gum would certainly fit the bill. Isn’t that one of gum’s jobs in the first place anyways?

Rating: Will Eat Again


Will Eat Again

Links 5 Gum Webpage


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