When I was very early in my candy writing career, Chuao Chocolatier was one of the very first “gourmet” chocolate companies that I became very well acquainted with. Back then I wrote for Candyaddict.com, and easily wrote several articles regarding Chuao’s extensive chocolate line. Since then, I’ve done my best to keep up with the new chocolate bars and flavors they’ve introduced. Now that I live in Los Angeles, visiting one of their cafes is also on my to-do list. The point I am trying to make is I’m a big fan, and I was very pleased to find one of their newest bars in Cost Plus World Market recently. May I present, the Potato Chip Bar.
Yes, you read that right. Potato Chip. I really admire how Chuao Chocolatier, much like Vosges, just goes there with their more offbeat flavors. They branch out from the stranger chocolate flavors (like sea salt and chili) that are slowly becoming more mainstream. Flavors like honeycomb (the candy variety), panko, and even pop rocks are fair game to Chuao Chocolatier. The bar comes in an eye catching wrapper that is in the style from their “classic” range of chocolate bars. It goes from golden to bronze. The shapes of cacao pods decorate the edges, and the wording on the front is centered and clear.
The chocolate is a pretty medium brown color. On the back, you can see the light yellow flecks of the potato chips blended into the chocolate. The chocolate has a nice snap, but the break is not clean. The potato chips cause some rough edges and crumbling.
The the flavor starts out very creamy and sweet. The milk chocolate has intense flavor of milk, cream and caramel. It’s a very milky milk chocolate. You get some really nice chocolate flavor once the milky notes dissolve away. It’s a little sad, because as soon as the chocolate flavors arrive they’re immediately drowned out by the saltiness and flavor of the potato chips. The chips are pleasantly salty and have that nice crisp, starchy flavor. It stands out alone to me, as it doesn’t really mingle with the flavors of the chocolate since it appears right at the end. It’s a little disappointing since I wanted a chocolate and potato chip experience, but the flavors read separately so it’s hard to really get the together. The only way I found to resolve this is to later bites at once, but I don’t like feeling I have to gobble a chocolate bar to get the intended flavor fusion.
This bar is unique and that’s something I really appreciate. I liked the saltiness the bar had, but after eating this bar for a bit made me wonder if potato chips are the best way to get that salty kick in a chocolate bar. They do add a subtle starchy flavor to the chocolate, and also a slightly crunchy texture. Like all candy, such a preference depends on the person. You have to try it to find out if you like it, which I encourage to do with this bar. Plus, there’s the bagging rights of having eaten a chocolate bar with potato chips in it.
Rating: Will Eat Again