One of the new products that were announced at the All Candy Expo this year were a new line of “fancy” M&M’s. These M&M’s not only looked different, but they also come in an array of new flavors to appeal to more sophisticated palates. I eagerly awaited these beauties to show up in stores and when I finally say them in Target, I scooped up the three most appealing flavors (hey, they’re $3.99 apiece!) so I could give them a try.
These M&M’s Premiums are different in many ways, but the biggest difference for me is that they lack the candied shell of the originals. I find it really odd not having the shell there. The M&M’s feel like you’ve sucked on them already and have dissolved the shell, so all that hits your tongue is the smooth creamy milk chocolate. This is frustrating, since the shell kept the M&M from “dying” too quickly in my mouth and helped the taste and experience longer. That shell kept the delicious party raging on longer and I miss it.
The packages are cute, I give them that. They’re tall cardboard boxes that curve inward at the waist. They have a little window in the tummy area so you can see the M&M’s inside, all shiny and looking like twinkling treasure. Inside, the design gets even more intuitive. The M&M’s come in a re-sealable little plastic pouch, making it easy to take a little now and safely store the rest for later.
These have the bright blue speckled exterior and I’m reminded of sapphires. The almond is terribly fresh, with a good crunch and a strong nutty flavor. The chocolate is sweet and compliments the nut well. The only thing I wondered was were these worth paying more than the normal Almond M&M’s? I think the only difference is the exterior. My conclusion is no, since I’d rather have the shell and pay a little less.
These are purple and pink spattered and look very pretty. The “triple” comes from the fact they have milk, dark, and white chocolate layered in them. Their size is larger, similar to the size of the Razzberry and Cherry M&Ms.
These are incredibly creamy right off. Again, the lack of shell means you get an intense chocolate hit right away. It’s very sweet, milky and terribly smooth in texture. When bitten in half the cross section shows dark chocolate on top, a layer of white in the middle and the center is the milk. The chocolate is pleasant, as it’s really sweet and milky, with a slight caramel and coffee note in there. Other than that it isn’t any more complex than that (really, it’s an M&M, what do you expect?). Regardless, it’s very satisfying and tasty. I don’t really get a sense of all three chocolates but it’s a good blend that makes this richer than the regular M&M’s.
The fairest of them all in my humble opinion with their bronze, copper and golden colors. They’re the size of plain M&M’s and smell chocolatey with a hint of coffee. Good points right away, since I’m scared they wouldn’t taste very “mocha” like at all.
Like the Triple Chocolate, these are very creamy and have a good coffee flavor right away. It’s strong enough to stand out, but not drown out the chocolate flavor. Thankfully the M&M is not overly sweet and it really reminds me of the mocha you can get at the coffee shop. The coffee flavor is bold and slightly acidic, and tastes of a good brew and not just like there was some Folgers flavoring mixed in there. So if you’ve been looking for a good coffee flavored chocolate, this is worth a try.
The M&M’s Premiums are a fun little experiment. The new colors and flavors are attractive and fun, but with the higher price I don’t find them complex enough to keep me from buying more. I hope these do well since I am a fan of M&M’s, and I hope Mars would consider adding more flavors to the mix so something more unique would come along.
Rating: Will Eat Again