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17



Amazin' Fruit Gummi Bears Package

These gummis were introduced by Hershey’s sometime in the early 1990s. This is yet another example of a candy whose mesmerizing commercial caught me every time. I guess Hershey’s had a real cracker jack marketing team back then during my childhood.

I had practicaly forgotten about these until I saw them in the candy kiosk in my local mall. I seriously thought they were discontinued or something. But how could I deny the fact that I saw them there staring back at me from amongst the Haribo and Trolli gummi bear packs? I figured they were probably ancient, but curiously got the best of me and I was paying for a few packs next thing I knew. No matter how bad they may taste, I couldn’t help resisting the nostalgia.

 

Amazin' Fruit Gummi Bears I

The packing is certainly eye catching with it’s simplistic 90’s styled graphic design and bold colors. The little bears are only a little over an inch long with not much detail. They have little nubbins for legs and arms and slightly protruding dots for ears, eyes and a nose. The texture is very chewy and they are very hard to chew at first. Only after a bit do they slowly become softer. The colors are ghastly to me, very pale and washed out and not appetizing at all.

Green Apple (green): Light, floral and juicy apple flavor. It’s very natural, not sour or fake tasting when I think of jolly ranchers. More of a fuji/gold delicious flavor

Grape (odd purple): This tasted floral and slightly juicy and has a very slight concord grape flavor.

Orange (orange): Almost impossibly hard to decipher from the strawberry and I only did so by holding them up to a light bulb. This is very bright and citrusy, and the orange tootsie pop immediately comes to mind.

Cherry (red): The most intense of the colors. The flavor is mild with a deep floral note to it. It does read as cherry, but not medicinal.

Strawberry (also orangish): Light with a good authentic berry flavor. My second favorite of them all.

Pineapple (light yellow): My favorite! It has a bright, sweet pineapple flavor with a hint of tartness.

 

Amazin' Fruit Gummi Bears II

So they weren’t impressive to me in the least. I don’t know if it was that my pack was old or if the “natural” flavor that Hershey marketed with these is just no competition for what’s available today. I’m happy to just remember them as memory serves me best: not as candy, but as really awesome commercials.

Rating: Not Worth It

 

Not Worth It

Links:
Amazin’ Fruit Gummis Commercial on YouTube

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