These cute little boxes of chocolate are made by the San Francisco Chocolate Factory, so it’s a wonder that I was able to locate them in Chelsea Market in New York City. I was immediately drawn to the design of the boxes, especially since they really played on the idea of the cocoa percentages of the product. I’m not really surprised by this either once I researched the company, since the San Francisco Chocolate Factory does excellent packaging work.
I find myself being much more critical of dark and white chocolates, I decided upon trying the 72% dark, 61% bittersweet and 31% white to see the quality of the chocolate. The boxes are really adorable with each containing 14 little buttons, each about the size of a quarter, of the chocolate in it. It reminds me of a portion-controlled collection of tempering chocolate couverture.
31% White Chocolate: The texture is very thick and slippery from all the fatty cocoa butter, and it’s a real pleasure to let it melt on the tongue. The flavor is very lacking I feel. I applaud the fact that they didn’t dump ten tons of vanilla in it which often happens with white chocolate I find. I get a light cocoa notes from the cocoa butter, a good sweetness which isn’t overpowering (which is another common problem with white chocolate) and has a very large flavor of, well, butter. Overall, it’s just too mild. A good starting white to get an idea of what to expect, but I encourage you to move on to see the difference with the El Rey ICOA bar.
61% Dark Chocolate: It’s nice to see a simple list of ingredients: cacao beans, cane sugar, cocoa butter, coya lecithin, vanilla beans. It smells rich, ad very fruity with strong notes of blueberry, mulberry, raisins and blackberry . The flavor is very smooth with high notes of cream, caramel, raisins, molasses, malt and vanilla. They appear immediately and remain constant through the life of the chocolate. The fade in the finish and the aftertaste is clean and lightly chocolatey. I liked it.
72% Dark Chocolate: This smells very sweet with notes of cream, coconut and vanilla. The color is quite dark with blue-brown undertones and it nice to look at. The flavor is slow to come out at first but it’s light and tastes of coffee, almonds and moss. As the flavor grows it gets more notes which is of vanilla, caramel, and coconut along with “starchy” flavors of puffed rice and cereal. The finish is dry and doesn’t really taste of much; it gets more of a cocoa essence and a slight burn in the mouth from the sweetness. I also detect some raisins in there with an aftertaste that is slightly fruity and acidic.
Maybe I’d buy these again. Maybe. Although I’d certainly eat them if given to me.
Rating: Will Eat Again