I wasn’t terribly surprised to see this box of Pocky Salt sitting on the shelf at my local-ish Japanese Market. Salt has been an “it” gourmet food thing for a few years now. Most major candy companies who consider even a little sliver of their product to be gourmet have tried it. Off the top of my head Lindt, Godiva, Michel Cluizel, Kit Kat (Japan), come to mind, but to list them all we’d be here all day. So seeing that Pocky is finally giving it a go, I say good for them. It’s not a food fad that is over by any means, so I was happy to see them trying something new. I tossed the box into my shopping cart to take home.
The box is pretty and I like how they tried to make the box look “salty” by adding sparkles. It does give the effect of salt crystals catching the light and shining on the sticks of Pocky. It’s fun, blingy and seems very Japanese all at the same time.
Inside the box there’s two packets of Pocky. It’s hard for me to understand how they decide on dividing the pocky sticks into packets. It seems every time I open a box of Pocky it’s a different number of packets inside. I know it doesn’t matter, but it does make me curious.
The sticks of Pocky look like normal Pocky. Slender with a coating of milk chocolate. I don’t see any granules of salt on the outside, no covered up in the chocolate. I take a bite, and the flavor is pretty consistent to regular Pocky. You taste the sweet, smooth milk chocolate and the slight buttery vanilla flavor of the biscuit stick. It took me a few bites before I tasted the salt. I think it was on bite three or four when I finally got a hit of salt. It was as if a singular large chunk of salt was just sitting there, waiting for me. I took some more bites, to see if perhaps the first few were dudes. Again, I tasted nothing until I hit another single chunk of salt. Very strange. I mean, it’s good, but in no way does it feel that the salt in this Pocky is evenly distributed.
I think, considering how infrequently I tasted the salt in this Pocky, that if you want to give a salted candy a try as your first time, this is a good candy for that. The salt is infrequent enough so that if you can still enjoy the candy, but you still get a taste of what the inclusion of salt is like. It’s like a baby toe into the hot tub. Even as an experience salted chocolate eater, I still liked these. It’s hard to go wrong with Pocky!
Rating: Will Eat Again