These package of ZeroSH gummies that I found in Mitsuwa Market interested me in many ways. First was the name, because when I see “Zero” on things it makes me think of diet food. “Zero calories” and “Zero carbs” and the like comes to mind. Which, I realize sounds strange coming from someone whose favorite candy bar is the Zero bar. Second, was the very intense bright pink images on the package. It screamed pink grapefruit to me all the way down the aisle. These things together made me wonder things like “Are these zero calorie gummies?” and “Are these gummies made with artificial sweeteners?”. The only way to answer these questions, besides becoming fluent in Japanese, is to taste them.
The package makes them look similar to the Haribo gummi rings. Instead the shape is much different, more like a hollowed out oval. They have a dense coating of granular sanding sugar on the outside and they’re a nice shade of pink.
The flavor is very nice. It’s very authentic to pink grapefruit; bright, zesty and sweet. The granulated sugar coating gives it an extyra tartness which enchaes the flavor of the grapefruit. The coating also gives it a nice crunch and the gummi texture is on the tougher, chewier side. Overall I really liked it. Dense, chewy and authentically flavorful.
So as far as the “Zero” goes I really am no further along in figuring out. The candy didn’t taste like it was zero calorie or if it was made with artificial sugars. I guess the best way to conclude it is English words are cool to use, whether or not the meaning has any connection to the item it is selling.
Rating: Will Eat Again