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Jul
28



DOTS Elements Boxes

There’s been word floating about the candy-sphere that there were new DOTS to be released sometime this year. I really hadn’t paid it much attention since I’m not an avid DOT eater, but when I spied them in a Vons on a recent trip to LA, well, I decided to change my mind. New candy is always worthy of attention.

I almost passed these boxes by on the shelf, since their design is so different from most other candy packages out there, it just didn’t read as “candy” to me right away. With colors that are predominately dark completed with a black backdrop, overall it feels very masculine and I wanted to move them next to all the energy drinks.

The boxes are big too as they’re the giant theater sized boxes with about 2 1/2 servings in them. Thankfully I was able to share my find with Cybele who shared her thoughts on these last week. I admit I couldn’t even finish them even after Cybele took a share of them.

 

DOTS Elements


Earth (Pomegranate): A pretty, deep, berry purple color. The most similar of the bunch to the regular DOTS line, as it’s fruit flavored. It tastes very fruity with accents of grape and cherry. Sweet, yet tangy and it reminds me of red licorice a little. The flavor doesn’t really read as “pomegranate” to me, but I forgive them since it’s a difficult essence to peg since it’s not very iconic.

Air (Wintergreen): The color of these is so bright and it immediately reminds me of toothpaste. The wintergreen flavor is mellow, which I love becaue it doesn’t feel like I’m eating a mint.  It has a subtle herbal edge to it, with notes of root beer and licorice that I find very pleasing.

Fire (Cinnamon): A very intense bright semi-opaque red, it almost comes across as neon to me. The cinnamon flavor is medium intensity, not fully sweet but not “hot” either. It has subtle woodsy notes and a bit ofcherry flavor to it. 

Water (Green Tea): This combination I found amusing, since I drink green tea so often it might as well be water. The color is an odd, delicate yellow green which doesn’t read as “watery” or like “green tea” at all. The flavor is full of very floral and light soapy notes. The “plantiness” of it is reminiscent of green tea but so very, very removed. On top of that it’s lightly sweet and the whole thing just comes off as gross to me.

I liked the fact that Tootsie took the daring step with trying more unconventional flavors for DOTS. In theory I would have loved to eat green tea and wintergreen DOTS, it’s something I’d see myself buying often. However, the flavors didn’t strike home with me, so DOTS Elements just come across as a wasted opportunity. I just hope these don’t scare away ideas of any new and better attempts, because I’d love for candy to branch more in this direction. 


Rating: Not Worth It

 

Not Worth It

 

 


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