I’m always impressed by the candy that I find from Meiji, and Coffeebeat is one that I always see at my local Asian market without fail. The fact that I see it all the time has made me continually hold off on buying it, until recently when I finally told myself: “Just try it already! Sheesh!”. I didn’t really know what it was exactly, other than chocolate and coffee were involved, so I was interested to see what I’d gotten myself into.
These look familiar, like M&Ms to be exact. They are all a rich brown color and have a wonderful roasted, coffee aroma. They’re immediately enticing.
Biting into one, yes, they really are like M&Ms. The candy shell is thin and has a good crunch to it. Inside is the chocolate center, and it carries not only the flavor of coffee, but it has notes of cream and chocolate as well. It’s more of a mocha than a true black cup of coffee. I think the flavor carries well here, the sweetness doesn’t overpower the coffee and vise versa. I also like the form of the candy too, I have always been a fan of the little lentil shapes for chocolate.
The packaging is really a nice design too. The tube allows you to take as little or much as you want at one time, and whatever you don’t eat is easily saved for later or shared with friends.
A nice treat if you’re into coffee and chocolate. I’ll have these on hand when for when my next craving strikes.
Rating: Might Eat Again
Meiji Coffeebeat Webpage