New Tree has done a lot of evolving over the years as a chocolate company. I recall back a few years ago when their chocolate bars had emotions and specific flavors paired together. You can see an early candy review of mine from CandyAddict.com where I reviewed all the current New Tree flavors at the time. Since then they’ve really changed their flavors and chocolate philosophy now. They’ve gone “healthier”, which is the best way I can put it now. Let’s look at this Belgian Biscuit bar as an example.
To start, this bar is a 65% chocolate and is labeled as “dark chocolate with golden flax seeds” along “3x more fiber, omega 3 and -30% sugar”. Healthier that most chocolates on the market now, wouldn’t you say?
Taking a bite the chocolate immediately has a lot of crunch to it. You taste sweetness and the butteryness of the biscuits, the chocolate really takes a back seat here. The biscuit’s flavor is the main star here. You don’t really taste the flax at all, it’s more of a texture at the very end when you get the seeds separating from the chocolate on your tongue and then stuck in your teeth.
Tasty, but not the best bar if you’re looking for a chocolatey hit. I found the texture to be the dominant factor in this chocolate bar, and it makes the bar difficult to be eaten in any other manner other than chewing it.
To be fair, New Tress does carry a collection like the originals I expressed above in the 2007 review. Yes, there’s been some changes. but the idea remains on the whole. Their branching out into more unique, healthful and innovative chocolate bars are interesting. I can’t say that these are something I’d immediately go for, but I’m sure they do appeal to certain consumers. It’s a quality bar at the end of the day, so it’s a good thing to go for if it sounds interesting to you.
Rating: Might Eat Again
Links New Tree Webpage