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May
18



Thingamajig Package

Whatchamacallit has a new friend! It was…oh, I forgot the name already. What was it called? That Thingamajig type candy bar?

Thingamajig is a new Limited Edition bar that Hershey’s is producing, I am unsure for how long exactly, as a nice compliment to the Watchamacallit bar. It cleverly sports another placeholder name and is essentially the same sort of candy bar. A few things have been tweaked and switched, but the two are really candy bar siblings as so to speak.

Thingamajig comes in a sassy red wrapper, which is much more eye-catching than Watchamacallit’s beige/yellow color scheme. The wrapper describes it as “Made with chocolate, cocoa crisps and peanut butter”. I admit, I’m suspicious of this, as I know Watchamacallit is made with mockolate. So I can’t help but scrutinize the semantics here. Does “made with” mean the same as “chocolatey”? From a glance at the ingredients, it does. *sigh*

I’ll refrain from comparing the two bars for the sake of brevity, as that territory has been covered by many of the other candy blogs out there. The main difference is that the crispies in Thingamajig are cocoa flavored, and it has a stripe of peanut butter instead of caramel like Whatchamacallit. We all clear here now?

Out of the wrapper, the Thingamajig smells a little like a Reese’s Peanut Butter Cup (RPBC): sweet, peanut buttery with a hint of chocolate.

 

Thingamajig Innards

The flavor is sweet and chocolatey at first, with notes of caramel and cream and that signature mockolate greay texture. Then the peanut butter taste comes in, similar to a Reese’s PBC, but not as intense and fresh. I don’t get any extra chocolate kick from the cocoa crispies, which doesn’t surprise me, as flavored crisped rice is a mild beast to begin with. As I taste this, I am annoyed by the fact that the mockolate coating melts on my fingers as I hold the bar (yes, I don’t like to use the wrapper for that, I like my bars to be free and break off pieces). The cripiss are very fresh and crispy, as I hear them crunch so loudly in my head when I chew them, it’s like there’s a war going on the there.

It was good, better than I expected, but still nothing stellar to knock me off my feet. Use real chocolate next time and it’s very possible I’ll change my mind.

Also check out these reviews at Candyblog.net, Candy Yum Yum!, Cocoa Heaven, A.V. Club, and Limited Edition Foods.

Rating: Might Eat Again

 

Might Eat Again

Links Hershey’s Website


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