As a child of the 80s, I remember commercials for the Whatchamacallit very vividly. They were always one of the coolest candy commercials on the TV. Chances were, though, if you asked me exactly what it was, I wouldn’t have been able to tell you as it was something I never begged my parents for at the checkout line in the grocery store.
So what exactly is a Whatchamacallit? The wrapper describes it as: “peanut flavor crisps, caramel, rich chocolatey coating”. As an adult I’ve avoided this bar for the longest time simply because I know it’s covered in mockolate, which I feel is the scourge of the candy world. I know it’s a question of production costs and shelf stability, but really, chocolate is perfect the way it is, why mess with it? I digress.
The bar is long and wide; imagine if two Kitkat fingers were laid out and flatted with a rolling pin. I have a hard time trying to think of another candy that’s more short and wide than it is tall and thick, but I am drawing a blank. So the shape immediately feels unique to me. The top is pretty with subtle textural ripples from the enrobing. The bottom is even better, with that lovely diamond criss cross pattern from the conveyor belt. Does anyone else admire this along with me? I may be alone in my appreciation.
I’m surprised that Whatchamacallit smells quite chocolatey considering the questionable ingredients. There’s aromas of caramel and a lack of any suggestion of peanut butter. I find myself again reminded of Kitkat. My first bite was really nice: you get some thick, chewy textures from the caramel and a nice crispy crunch from the peanut butter crisp. The first flavor is the chocolatey coating mixed with the caramel giving it a sweet kick. Then comes the peanut butter crisp which is very nutty and perfectly salty. The crisp’s flavor is also well balanced: not as intense as a Reeses’, yet it’s not subtle enough to let the other flavors shove it to the sidelines. Even so, I do think it’s the star taste in this bar.
Ok, so color me surprised. I liked this bar despite the mockolate. The flavors of the caramel and peanut butter crisp deliver solid flavors that are strong enough to mask the lack of real chocolate. I also find that the textural contrast of the the caramel and peanut butter crisp overshadow the unusual greasiness that mockloate always has. This is an excellent example how the combination of ingredients can make or break a candy bar. I probably won’t buy this again because of the mockolate, since I don’t like to willingly eat the trans fats, but I will eye Whatchamacallit with subtle affection every time I see it at the checkout counter from now on.
Rating: Not Worth It